Programmatic Advertising in a Nutshell – Part One
This is the first of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The second and third parts will follow soon so subscribe to...
View ArticleProgrammatic Advertising in a Nutshell – Part Two
This is the second of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and the third...
View ArticleProgrammatic Advertising in a Nutshell – part 3
This is the last of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and the second...
View Articleimonomy hires YouTube star
Meet Our Team Meet our team! You have seen our team grow almost weekly with each Facebook update showing our new arrivals. Today, as we prepare to move to new, larger offices, we are beginning a new...
View ArticleIs WordPress Still The King Of Online Publishing?
If you are a blogger or have your own site, your site may be one of over 200,000,000 websites powered by WordPress. WordPress powers roughly 24% of all websites on the Web today (including this one)...
View ArticleThe Dark Side Of Ad Tracking And What To Do About It
Programmatic advertising offers publishers the opportunity to present more relevant ads to users from a wider variety of advertisers who are paired with publishers through the elements of ad exchanges....
View ArticleAds Designed With Empathy To End The Ad Blocker War
Consumers are at war with brands and publishers. Their weapons are content blockers (the new term for “ad blockers”) and their virtually silent resistance is hurting both brands and publishers so much...
View ArticleWhy Ad Networks Can’t Afford Not To Use In-Image Ads – part one
This is the first part of a two part article series introducing ad networks, like you, to in-image advertising products and sharing insights into why you simply can’t afford not to include them in your...
View ArticleCreate Unmissable Ads
How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that...
View ArticleWhy Ad Networks Can’t Afford Not To Use In-Image Ads – part two
In our first part of our “Introduction to In-Image Ads for Ad Networks”, we explored the challenges facing traditional banner ads. We concluded by introducing a more dynamic and, potentially, lucrative...
View ArticleWhy Our Team Loves CoSchedule
Our take on CoSchedule Our marketing team is growing rapidly and we needed a service that enables us to plan our content and seamlessly post updates across multiple social media platforms and user...
View ArticleWaterfalling, Header Bidding and Publishers’ Revenue Streams
Programmatic Advertising has revolutionized online advertising with its speed and potential to present highly relevant ads to consumers just when they are more likely to pay attention. Unfortunately...
View ArticleAdvertisers Use The Force: 5 Top Star Wars Ads
I’m a big Star Wars fan (and, I’m proud to admit, a Star Trek fan too) and with “The Force Awakens” starting in about a month, I thought it would be fun to see how advertisers are using the Force to...
View Article14 Essential Readings for Smart Advertising Professionals
This is a guest post by Vishveshwar Jatain who is a content strategist at AdPushup, an ad tech company that helps online publishers optimize the ad revenue generated from their existing ad setup using...
View ArticleBlack Friday Tips, Insights and Fun
Thanksgiving is about to begin and turkeys across North America are being defrosted, basted and cooked as you read this. For marketers and advertisers, that is just the appetizer before Black Friday...
View ArticleHow Augmented And Virtual Reality Will Revolutionize Marketing
Imagine you could immerse consumers in your product and literally let them see themselves wearing an outfit or in a refurnished home? Two exciting technological trends are going to revolutionize...
View Article5 Rules For Marketers for Successful Engagement
If Adobe’s latest reports (parts 1 and 2) on its study of the State of Content in six Western countries is anything to go by, marketers have new rules for successful engagement in the coming years....
View ArticleYour Top 7 Blog Posts From 2015
2015 was an exciting year for programmatic advertising in general and in-image advertising, in particular. As the year draws to a close, we took the opportunity to look back at the 7 most popular...
View ArticleAd Blocker Strategies – Ad Blockers Awaken
The ad blocking phenomenon has caused quite an upheaval in the publishing industry. With so much discussion and debate about ad blocking and its impact on the industry, we think its important to focus...
View ArticleAd Blocker Strategies – Publishers Strike Back
This is the second part in our “Ad Blocker Strategies” series of articles. In this part, we review the next two strategies publishers have adopted and the broader industry response to ad blocking. You...
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