Ad Blocker Strategies – A New Hope For Publishers
This is the final part of our “Ad Blocker Strategies” series of articles. In this part, we will explore what consumers want and why they have adopted ad blockers with such enthusiasm? You can find the...
View Article3 Ad Blocking Strategies Publishers Are Testing
As part of my expanded “Ad Blocker Series” of articles, I wrote a case study into the 3 ad blocking strategies publishers are testing. This case study has been published on Business2Community as “A...
View ArticleSupercharge In-Image Ads With Captivating Cinemagraphs
Images on your site are the most eye-catching elements on your website. According to HubSpot, content containing relevant images earn up to 94% more page views than content that doesn’t include images....
View ArticleNews Highlights: YouTube vs Twitter And Another Ad Blocker Strategy
We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week. Google and YouTube take on Twitter with Real-Time Ads just...
View ArticleNews Highlights: Super Bowl Edition
The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on...
View ArticleNews Highlights: Super Bowl, Micropayments And Going Native
Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you. Super Bowl 50 ad roundup Which Super Bowl ads were your favorites? We gave you a...
View ArticleSubreddits for marketers
Digiday has a great article about a few subreddits that you may not have heard of but which you may want to subscribe to and read. Reddit is home to over 800,000 topic-driven communities, dubbed...
View ArticleHappy Valentine’s Day!
It’s Valentine’s Day again and we just wanted to wish you a good day from all of us here at imonomy. We hope you are enjoying your day with friends and loved ones. Have a great week ahead. The post...
View ArticleHow Publishers Can Adapt Like BuzzFeed
BuzzFeed has been in the news quite a bit lately (actually, it’s been in the news quite a bit, period). What was once the “bored-at-work network,” has evolved into a remarkably adaptive and successful...
View ArticleStrategies To Fight Ad Fraud And Stop The Bleeding
The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report...
View ArticlePublishers’ Guide to In-Image Advertising Monetization
In-image advertising offers publishers a powerful monetization option with the potential for higher revenue than traditional display advertising delivers. Whether you are familiar with in-image...
View ArticleMeeting The Viewability Threat to Publishers’ Revenue
Viewability is a relatively new term in the online advertising lexicon and it has rapidly becoming a significant factor that determines whether publishers, already under significant pressure to...
View ArticleWhy Engagement, Not Scale, Is Critical For Publishers
Engagement, not scale, is becoming the key differentiator between big publishers. According to comScore’s recent “Cross-Platform Future in Focus” report, digital media publishers are growing. About 206...
View ArticleA Great User Experience Boosts Revenue
User experience has become a marketing industry buzzword but it is so much more than that. Publishers that pay careful attention to user experience will thrive where others fail, increase their ad...
View ArticleNative Advertising Could Succeed As Display Ads Falter
Native advertising is rapidly becoming an attractive ad choice for publishers as display advertising becomes less effective in the face of growing ad blocker adoption. According to a report titled “The...
View ArticleBehind Ars Technica’s Winning User Experience
User experience lessons from the Ad Blocker War are shaping both how publishers monetize their sites and the conversations they have with their readers about this. Successful strategies to address ad...
View ArticleStartling Mobile Ad Blocking Trends In New Report
Startling mobile ad blocking trends have emerged from PageFair’s 2016 ad blocker report titled “Adblocking Goes Mobile” and PageFair’s findings paint a troubling picture of the emerging mobile, ad...
View ArticleAd-Supported Content Is The Only Viable Option For Publishers
Share this: As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content. Specifically, they want high quality, reliable content....
View ArticleDelivering A Good User Experience With Big Data
Share this: Advertising solutions that rely on Big Data can still deliver good user experiences. In publishing, the Catch–22 is that readers generally want great quality content but for free. The...
View ArticleWhat Pokemon Go Means For Mobile Engagement
Share this: Mobile devices are deeply personal and increasingly capable devices. They are always with us, in reach and deeply attuned to our changing contexts. As they have become more capable, we have...
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