Why Publishers Embrace Programmatic Advertising
Share this: Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic...
View ArticleHow Publishers Can Realize The Power Of Images
Share this: Our online experience has, overwhelmingly, become a visual experience dominated by the power of images and video. An image, in particular, is a powerful communication medium. Images are...
View ArticleHow Google’s Ad Blocker Is Forcing Publishers To Rethink Their Monetization...
Google’s plans to build an ad blocker into its popular Chrome web browser could have a dramatic impact on each publisher’s monetization strategy. If the rumors are true, that is. According to the Wall...
View Article6 Ways Publishers Can Maximize Bids By Boosting User Engagement
Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers:...
View ArticleThe Challenges of Video Content Monetization
Video content monetization offers a tremendous revenue opportunity to publishers. According to eMarketer, “[v]ideo is the only subcategory of display ad spending that is growing, as rich media, banner...
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